Senior ASO Specialist

Who We Are: 

Vyro builds the next generation of content creation tools powered by Artificial Intelligence and Machine Learning to empower you to express your creativity. With its global presence, Vyro offers 20 content creation apps unleashing the creativity of over 5 million active users every month. Vyronauts are passionate, driven and purposeful and we’re currently looking for more of such people to join our team.

What you'll do: 

• Conduct in-depth keyword research and analysis to identify relevant and high-performing keywords for app store optimisation. 
• Optimize app store listings, including app titles, descriptions, keywords, and screenshots, to improve search rankings and click-through rates. 
• Collaborate with the marketing and design teams to create compelling app store assets, including icons, screenshots, and promotional graphics.
• Conduct A/B testing and experiments to optimize app store conversion rates and identify areas for improvement.
• Stay informed about competitors' app store strategies and industry benchmarks to identify opportunities for differentiation and improvement. 

What we are looking for: 

• Bachelor's degree in Marketing ,Computer Science or a related field.
• Atleast 3yr of relevant experience.
• Strong understanding of app store algorithms, ranking factors, and best practices for optimizing app store listings.
• Excellent design/aesthetic skills, knowledge of design tools are a plus
• Solid analytical and research skills and ability to derive actionable insights from data. 
• Excellent written and verbal communication skills. 
• Creative mindset with the ability to think strategically and experiment with new ASO techniques.
• Detail-oriented and strong organizational skills to manage multiple app store optimisation projects simultaneously.
• Self-motivated and able to work independently, as well as collaborate effectively within a team.