Senior Performance Marketing Specialist

Islamabad, islamabad, Pakistan
Full Time
Experienced
Job Description:
Lead strategic, data-driven paid media campaigns across platforms like Google Ads, TikTok Ads, and Meta Ads. Oversee high-budget campaigns, deliver scalable growth strategies, and mentor team members.

Responsibilities:
  • Develop and execute comprehensive paid media strategies.
  • Optimize campaign performance through data analysis and actionable insights.
  • Design and implement A/B tests for creatives, targeting, and bidding.
  • Collaborate with cross-functional teams to align marketing initiatives with growth objectives.
  • Mentor junior staff and manage stakeholder communications.
  • Stay updated on industry trends and emerging ad formats.
Requirements:
  • 4-6 years’ experience in paid marketing with a track record of managing large-scale campaigns.
  • Strong analytical skills with advanced proficiency in Excel/Google Sheets.
  • Excellent communication and team leadership abilities.
  • Strategic, detail-oriented, and proactive.
Preferred Qualifications:
  • Expertise in additional advertising platforms or analytics tools (e.g., Mixpanel).
  • Advanced experience with A/B testing methodologies.

    Marketing Platforms:
  • Google Ads
  • Microsoft Ads
  • Tiktok Ads
  • Meta Ads
  • Mintegral
  • App Lovin

    Product Analytics:
  • Mixpanel
  • Firebase
  • GA4
  • CleverTap
  • Campaign Goals Testing and Debugging

    Research Tools:
  • Semrush
  • AHREF
  • Mobile Action
     
  • Preferred Skill:
  • RevenueCat | MMP - Adjust| Singular | AppFlyer
  • Tags and Events Integration
  • Proficiency in SQL & Data Querying
  • Proficiency in Google Tag Manager
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