Senior Growth Specialist
Islamabad, Islamabad, Pakistan
Full Time
Mid Level
Job Description:
Lead strategic, data-driven paid media campaigns across platforms including Google Ads, Microsoft Ads, TikTok Ads, Meta Ads, Mintegral, and AppLovin. Oversee high-budget campaigns, drive scalable growth strategies, and mentor team members while leveraging advanced product analytics and marketing research insights.
Responsibilities:
- Develop and execute comprehensive paid media strategies across multiple platforms.
- Optimize campaign performance using data analysis, A/B testing, and actionable insights.
- Design and implement rigorous tests for creatives, targeting, bidding, and campaign goals debugging.
- Collaborate with cross-functional teams using research tools (Semrush, AHREF, Mobile Action) to align initiatives with growth objectives.
- Mentor junior staff and manage stakeholder communications.
- Integrate product analytics (Mixpanel, Firebase, GA4, CleverTap) and ensure seamless tags/events tracking via Google Tag Manager.
- Stay updated on industry trends, emerging ad formats, and integration best practices with tools like RevenueCat, MMP (Adjust), Singular, and AppFlyer.
Requirements:
- 4-6 years’ experience in paid marketing managing large-scale campaigns.
- Strong analytical skills with advanced proficiency in Excel/Google Sheets and SQL.
- Excellent communication and team leadership abilities.
- Strategic, detail-oriented, and proactive.
Preferred Qualifications:
- Expertise in additional advertising platforms or analytics tools.
- Advanced experience with A/B testing methodologies and comprehensive campaign debugging.
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